Sunday, February 10, 2013

Company consciousness?

Recently, I watched a recorded episode of "Through the Wormhole" on Discovery Science - anchored by the amazing Morgan Freeman.

This episode talked about the scientific view around the concept of consciousness and had some amazing folks on the show.

One of the scientist actually had a "Global Consciousness Project" - Random Number Generating machines placed in labs across the world - and their output being tracked for any significant non-random behavior.

The hypothesis was whether major human events can influence things that are not seen as directly influenced by them.

The results were surprising:

- during President Obama's victory speech in 2008 - which was a significant emotional moment for most of the USA, there was a clear deviation of the output of these supposedly random number generating machines.

- on 9/11 (2001), again, there was a significant deviation.

- some of the deviation on 9/11 happened a few hours *before* the actual event - leading to the strange conclusion that there was a "consciousness" that knew something was about to happen.


The scientists don't yet have an explanation  - but believe this is reason enough to conclude that there is a global human consciousness.

Just because it is not "scientifically proven" (yet) does not mean it is not real. :)


Leaving the premonition bit aside, I found the global consciousness concept very interesting. A concept that there is a web or a field (or whatever word we find to describe it) that envelopes all of us - and even connects us.

Got thinking about company consciousness in the same context - a feeling, a network, a field that connects all the team members who are working towards a common cause. A way by which team members "feel" the "vibes" in the business; know what is the right thing to do - without very tightly defined rules.

The quality of this consciousness varies with the ups & downs of the business.  Some other words I have heard in this context are  alignment of vision/mission, positive energy levels, excitement, "buzz" etc. But I think company consciousness is probably a good way of summarising the larger connection between the team, customers, partners - the entire network that constitutes any business.


Like individual consciousness, company consciousness is built from the explicit and implicit messages in the company; the experiences that the company has gone through; the successes and the failures; the building of a sense of awareness of things happening around you etc.


The company consciousness would also include "organisational memory" - a set of events, do's and don'ts that the organisation has accepted as gospel.

Acknowledging the presence of a company consciousness might help understand many of the challenges faced by various stakeholders in the business & also be a great way of focusing on this critical aspect of any business.